If you hadn’t noticed – it’s been trending worldwide for most of the day – it’s World Mental Health Day.

First celebrated in 1992 at the initiative of the World Federation for Mental Health, World Mental Health Day is now recognised on October 10th every year. Advice and information is shared, statistics are released, money is raised, personal stories written and challenges to stigma are made.

With the help of social media, it gets bigger every year – which means both awareness and money are raised to help those living with mental illness. But some things stay the same, and not everything is as helpful and positive as it looks on the surface.

I, and many people I have communicated with through social media, have very mixed feelings towards this day and other similar ‘Awareness Days’. So I thought I’d list a few things, because… well, balance.

But first, I did…